African Travel Trends 2023: What’s Hot and What’s Not


As the world’s second-largest continent, Africa has always been a magnet for intrepid travelers seeking adventure, culture, and natural beauty. Every year, new trends emerge in the travel industry, shaping the way we explore this diverse continent. In 2023, African travel is poised for exciting developments, offering a mix of the tried-and-true and the innovative. Let’s dive into the hottest travel trends of the year, along with a look at what’s losing steam.

What’s Hot:

  1. Sustainable Tourism: Sustainability continues to be a buzzword in the travel industry, and Africa is no exception. Travelers are increasingly seeking eco-friendly and responsible tourism experiences. Lodges and tour operators that focus on conservation, community engagement, and reducing their carbon footprint are in high demand.
  2. Remote and Off-the-Grid Destinations: As travelers seek isolation and tranquility, remote African destinations are gaining popularity. Places like Namibia’s Namib Desert, Ethiopia’s Simien Mountains, and Mozambique’s Quirimbas Archipelago offer unique experiences away from the crowds.
  3. Culinary Adventures: African cuisine is having its moment. Foodies are flocking to Africa to savor its diverse flavors and regional dishes. From Moroccan tagine to South African braai, exploring the continent’s culinary scene is a hot trend for 2023.
  4. Wellness and Retreats: African wellness retreats are on the rise, offering yoga, meditation, and holistic healing in stunning natural settings. Destinations like Zanzibar, Seychelles, and Kenya’s coastal regions provide the ideal backdrop for relaxation and rejuvenation.
  5. Digital Nomad-Friendly Spots: With remote work becoming more prevalent, Africa is attracting digital nomads looking for inspiring workspaces. Countries like South Africa, Kenya, and Rwanda offer stable internet connections and coworking spaces in beautiful surroundings.
  6. Art and Culture Tourism: Africa’s vibrant art scenes are gaining global recognition. Art festivals, galleries, and cultural events are drawing travelers interested in exploring the continent’s creative side.

What’s Not:

  1. Overcrowded Safaris: Traditional African safaris in well-trodden national parks can sometimes feel overcrowded and lose their sense of wilderness. Travelers are increasingly looking for more remote and exclusive safari experiences.
  2. Single-Use Plastic: Travelers are becoming more environmentally conscious, and destinations that do not take steps to reduce single-use plastic waste are likely to see a decline in interest.
  3. Voluntourism Without Impact: Volunteer tourism, or “voluntourism,” is losing favor when it lacks transparency and genuine community benefits. Travelers are now seeking opportunities that have a measurable and positive impact on local communities.
  4. Mass Tourism: Destinations that prioritize mass tourism over sustainability and cultural preservation may face backlash as travelers seek more authentic and responsible experiences.
  5. Overtourism in Iconic Cities: Iconic African cities like Marrakech and Cape Town are facing issues of overtourism, resulting in crowded streets and increased prices. Travelers may opt for alternative, less crowded destinations.


Africa’s travel landscape is ever-evolving, and 2023 promises exciting new opportunities for exploration. Sustainable and responsible travel, along with a desire for unique and immersive experiences, are driving the hottest trends. As we leave behind what’s no longer in vogue, the continent’s timeless beauty and cultural richness remain an irresistible draw for adventurers worldwide. Whether you’re embarking on a wellness retreat in Zanzibar or venturing into the wilds of Namibia, Africa continues to captivate the hearts of travelers seeking unforgettable journeys.

©2023 Travel World Safaris LLC

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